Products raising money for a cause is nothing new. Whether it’s the plethora of pink items supporting breast cancer or a Livestrong bracelet, we’re used to giving money and being rewarded with a promo item. But a new wave of social entrepreneurs, propelled by Profitable Purpose (one of my favorite trends of 2012), is actually creating must-have items that fuel their purpose. Owning these items is a status symbol. They’re taking their for-profit expertise and turning it into for-purpose gold.
