Maximising Protection The importance of logo protection does begin with the graphic designer. It is important to add that little ™ to any logo you deliver to your client — big or small. It is also important that you deliver a stripped down version for trademarking in your logo style guide. Make sure you include a very important line of information stating that while the logo has been prepared for registration, client needs to consult with a trademark lawyer. If your client does register the logo you designed, it is quite nice to have a little ® next to one of your designs in your folio! If you do get asked to help a client trademark a logo, there is plenty of information on the internet and some starting points might be the United States Patent and Trademark Office if in the USA or IP Australia if in Australia.
